Inbound marketing focuses on conveying the right content through the right channel at the right time – thus focusing on non-invasive marketing. It focuses on generating conversation or an action that is prompted by the customer, rather than irritating them with cold calls or interruptive ads. Inbound marketing draws people to your website when they are interested in solving their problem. You need a product or service which solves their problem and content that people love.
Their are 4 pillars to inbound marketing:
- Optimized content (websites, blogs and social media) that focus on attracting visitors instead of annoying them with intrusive marketing messages.
- Quality website use effective calls-to-action to convert these prospects into leads. Contact forms can be used to collect information in exchange for your valuable content.
- Prospects should be converted into customers, and assisted through the purchase making decision, using email lead nurturing, lead scoring techniques, follow up workflows, and closed-loop reporting.
- A continuing relationship with the customer should be nurture through smart content and lovable social media marketing that delivers personalized valuable content.